“To us market research is conducted to support executive
decisions, either directly or indirectly.
To do this successfully requires discipline: discipline in not trying to research too many variables at a time, discipline in accepting only the highest quality fieldwork and analysis, and discipline in managing the project so that the right information is presented to the client on time, every time.”
Jane Diakakis and Malcolm Keevy, Pulse Research
HOW WE WORK
Pulse Research is a blend of science and marketing, equally skilled in qualitative and quantitative methods.
Stringent quality assurance and analysis ensures that every conclusion and recommendation is relevant to the business decision Pulse is employed to support. Long standing professional relationships ensure that data analysis and interpretation is world class. Specialist project management skills ensure that projects are always delivered on time and on budget.
Pulse maximizes the use of technology in delivering quality reports at competitive prices. The company is lean, focused, and quick to innovate.
No project is too big or too small. Pulse has access to over 300 field interviewers and recruiters, each employed in the collection of data for the various ongoing tracking studies conducted.