"There are two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle" Albert Einstein


These are part of Pulse’s collective wisdom, gleaned from many different projects in many different markets:
  • Market research is conducted, directly or indirectly, to support decisions. Only research one decision at a time, it eliminates the risk of compromise.
  • Attitude is the foundation of any successful project. You can acquire skills and information but to make it work you need attitude.
  • A successful project requires a great questionnaire. A great questionnaire is like a great sculpture – the more you chip away the better the definition becomes.
  • A brief can never be too thorough. The more you put in the more you get out.
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