"There are two ways to live your life. One
is as though nothing is a miracle. The other is as though everything
is a miracle" Albert Einstein
WE HAVE LEARNED
are part of Pulse’s collective wisdom, gleaned from many different
projects in many different markets:
- Market research is conducted, directly or indirectly, to support
decisions. Only research one decision at a time, it eliminates
the risk of compromise.
- Attitude is the foundation of any successful project. You
can acquire skills and information but to make it work you need
- A successful project requires a great questionnaire. A great
questionnaire is like a great sculpture – the more you
chip away the better the definition becomes.
- A brief can never be too thorough. The more you put in the
more you get out.